Professional Brisbane Copywriting Services

Hi! I’m Erina—a copywriter, marketing specialist and storyteller at heart.

Like many others, I fell into a career and ran with it. I’ve always been a people person and Human Resources (HR) felt like a great fit at first. But deep down, I craved creativity. I had developed a strong skill set in the business world, working in industries like mining, engineering and professional services, but the creative itch was something I just couldn’t scratch in rigid HR spaces. I knew I had to make a change.

In 2018, I pivoted from HR to copywriting by leveraging my professional network. My contacts knew me as a strong writer and an avid learner. I became a sponge, learning everything I could about marketing and copywriting. I studied the psychology of sales, learned how to develop personas and map customer experiences - strategic messaging became my bread and butter. As my client base grew, so did my skills. I threw myself into the art of writing with gusto, honing my ability with every project. I joined a marketing firm that specialises in compelling writing and my swiss army knife of experience expanded even further.

Today, I work with businesses, entrepreneurs and individuals on a wide range of projects—transforming ideas into clear, compelling stories that connect. No matter the brief, my goal is simple: to create writing that engages, informs and inspires, all while scratching that ever present creative itch.